Get hands-on with half-day workshops, facilitated by subject experts.
Writing for Your Audience: The Message, the Words, the Plan
Every word has an audience. And every audience has a message. Tying those three things together, however, is what takes the act of writing into something more strategic. This workshop will start from the beginning – determining our website’s message – and dive into how to write and plan effective web content that is both on point and on time.
Corey Vilhauer is user experience strategist for Blend Interactive, where he helps define and determine site audiences, expected outcomes, and the strategy and tools required to reach both.
Planning for Consistency: Creating Content Practices to Support Your Team
The copy has been written and the message has been set. The site is live, and everything fits. But after a few months, things start to slip. In this workshop, we’ll explore how to improve the authoring experience for those who are creating and maintaining content. We’ll learn how to build content guidelines (that your team will actually use!) to support the ongoing content creation needs of your site.
Eileen Webb is a co-founder and partner at webmeadow, a firm that helps progressive organizations develop content and technology strategies to make the world a better place.