April 29-30, 2015

Washington Pavilion, Sioux Falls, SD

Your website is going somewhere, but who is setting the course? How do you stay on track post-launch?

Now What? Conference is two days of smart talks and workshops from smart people, all focused on keeping your website up-to-date post-launch. We give you the tools – and the inspiration – to fuel change and progress on your website and within your organization.

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Top Notch Speakers

We strive to bring in the best in the business, and this year we’ve landed a fantastic lineup!

Jared Spool


Margot Bloomstein



Get hands-on with half-day workshops, facilitated by subject experts.

Writing for Your Audience: The Message, the Words, the Plan

Every word has an audience. And every audience has a message. Tying those three things together, however, is what takes the act of writing into something more strategic. This workshop will start from the beginning – determining our website’s message – and dive into how to write and plan effective web content that is both on point and on time.

Corey Vilhauer | @mrvilhauer

Planning for Consistency: Creating Content Practices to Support Your Team

The copy has been written and the message has been set. The site is live, and everything fits. But after a few months, things start to slip. In this workshop, we’ll explore how to improve the authoring experience for those who are creating and maintaining content. We’ll learn how to build content guidelines (that your team will actually use!) to support the ongoing content creation needs of your site.

Eileen Webb | @webmeadow

Keep in touch

Sign up for occasional updates to the lineup, schedule announcements, party plans and other great reasons to book your spot at Now What? 2015.

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Time Travel

Explore the previous Now What? Conferences:    2013   2014